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|a 658.891
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|2 22
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1 |
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|a Coltman, Michael M.,
|d 1930-
|9 69604
|
| 245 |
1 |
0 |
|a Tourism marketing /
|c Michael M. Coltman.
|
| 260 |
|
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|a New York :
|b Van Nostrand Reinhold,
|c c1989.
|
| 300 |
|
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|a viii, 320 p. ;
|c 24 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas.
|
| 505 |
0 |
|
|a 1. Introduction. -- 2. Growth of tourism and tourism motivators. -- 3. Governments and tourism. -- 4. Research. -- 5. Demand generators. -- 6. Accommodation and foodservice suppliers. -- 7. Transportation suppliers. -- 8. Destination area planning. -- 9. Supplier situation analysis. -- 10. Marketing strategy. -- 11. Packages and intermediaries. -- 12. Pricing. -- 13. Promotion. -- 14. Print and broadcast media advertising.
|
| 595 |
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|d 1881
|e 25/03/2009
|f 3957 EYN
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