Tourism marketing /

Detalles Bibliográficos
Autor principal:	Coltman, Michael M., 1930-
Formato:	Libro
Idioma:	Inglés
Publicado:	New York : Van Nostrand Reinhold, c1989.
Materias:	Marketing Turismo

Tabla de Contenidos:

1. Introduction.
2. Growth of tourism and tourism motivators.
3. Governments and tourism.
4. Research.
5. Demand generators.
6. Accommodation and foodservice suppliers.
7. Transportation suppliers.
8. Destination area planning.
9. Supplier situation analysis.
10. Marketing strategy.
11. Packages and intermediaries.
12. Pricing.
13. Promotion.
14. Print and broadcast media advertising.