Stanton, W. J., Etzel, M. J., & Walker, B. J. (1992). Fundamentos de marketing (9a ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationStanton, William J., Michael J. Etzel, and Bruce J. Walker. Fundamentos De Marketing. 9a ed. México, D.F.: McGraw-Hill, 1992.
MLA (8th ed.) CitationStanton, William J., et al. Fundamentos De Marketing. 9a ed. McGraw-Hill, 1992.
Warning: These citations may not always be 100% accurate.