Marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Español Inglés |
| Published: |
México, D.F. :
Pearson Educación,
2001.
|
| Edition: | 8a ed. |
| Subjects: |
| Physical Description: | xviii, 768 p. : il. ; 27 cm. |
|---|---|
| Bibliography: | Incluye referencias bibliográfica, glosario e índice. |
| ISBN: | 9702601010 |