Managerial economics : decision making and forward planning /
Autor principal: | |
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Outros Autores: | |
Formato: | Livro |
Idioma: | Inglés |
Publicado em: |
Homewood, Illinois :
RIchard D. Irwin,
1959.
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Colecção: | The Irwin series in economics
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Assuntos: |
Sumário:
- I. Uncertainty and prediction. 1. The incertainty framework of management decision making.
- 2. Forecasting methods.
- 3. Economic measurement.
- II. Adjustment to incertainty. 4.Profit management.
- 5. Demand analysis, sales forecasting.
- 6. Production mangement.
- 7. Cost analysis.
- 8. Pricing: practices and policies.
- 9. Competition and control.
- 10. Capital management.
- 11. Capital management (continued).