Effective communication in the travel industry /
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | Inglés |
| Publicado em: |
United States :
Delmar,
c1990.
|
| coleção: | The travel management library
|
| Assuntos: |
Sumário:
- 1. The nature of communication.
- 2. Words have meaning.
- 3. The written word.
- 4. Some common writing assignments.
- 5. Advertising and public relations writing.
- 6. Verbal communication.
- 7. Visual aspects of communication.
- 8. Personal sales.
- 9. Tools of the trade.
- 10. Communication careers and considerations.