Marketing /
| Outros Autores: | , , , |
|---|---|
| Formato: | Livro |
| Idioma: | Inglés |
| Publicado em: |
Boston :
Irwin ; McGraw-Hill,
1997.
|
| Edição: | 5th ed. |
| Colecção: | Irwin series in marketing
|
| Assuntos: |
Sumário:
- Part I. Initiating the marketing process.
- Part II. Understanding buyers and markets.
- Part III. Targeting marketing opportunities.
- Part IV. Satisfying marketing opportunities.
- Part V. Managing the marketing process.