Marketing /
| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston :
Irwin ; McGraw-Hill,
1997.
|
| Edition: | 5th ed. |
| Series: | Irwin series in marketing
|
| Subjects: |
| Item Description: | Incluye ejercicios. |
|---|---|
| Physical Description: | xxxii, 736 p. : il. ; 28 cm. |
| Bibliography: | Incluye referencias bibliográficas (p. 674-695), glosario e índice. |
| ISBN: | 0256189684 |