Diffusion of innovations /

Mostrar outras versões (1)

Detalhes bibliográficos
Autor principal:	Rogers, Everett M.
Formato:	Livro
Idioma:	Inglés
Publicado em:	New York : Free Press, c2003.
Edição:	5th ed.
Assuntos:	Difusión de tecnología Transferencia de tecnología Innovación científica.

Sumário:

1. Elements of diffusion.
2. History of diffusion research.
3. Contributions and criticisms of diffusion research.
4. The generation of innovations.
5. The innovation decision process.
6. Attributes of innovations and their rate of adoption.
7. Innovativeness and adopter categories.
8. Diffusion networks.
9. The change agent.
10. Innovation in organizations.
11. Consequences of innovations.