Diffusion of innovations /
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | Inglés |
| Pubblicazione: |
New York :
Free Press,
c2003.
|
| Edizione: | 5th ed. |
| Soggetti: |
Sommario:
- 1. Elements of diffusion.
- 2. History of diffusion research.
- 3. Contributions and criticisms of diffusion research.
- 4. The generation of innovations.
- 5. The innovation decision process.
- 6. Attributes of innovations and their rate of adoption.
- 7. Innovativeness and adopter categories.
- 8. Diffusion networks.
- 9. The change agent.
- 10. Innovation in organizations.
- 11. Consequences of innovations.