Budgets and marketing plans of national tourism administrations /
| Autor Corporativo: | |
|---|---|
| Formato: | Livro |
| Idioma: | Inglés |
| Publicado em: |
Madrid :
Organización Mundial de Turismo,
c1995.
|
| Assuntos: |
Sumário:
- Pte. 1. Budgets. 1. Introduction and objectives.
- 2. The need for tourism promotion by governments.
- 3. General budget figures and comparisons.
- 4. Promotional budget trends and comparisons.
- 5. Budget targets and effectiveness.
- Pte. 2. Strategies. 1. Introduction and objectives.
- 2. The promotion of tourism.
- 3. Marketing plans: present situation and future needs.