Measuring media audiences /

Détails bibliographiques
Autres auteurs: Kent, Raymond A. (ed.)
Format: Livre
Langue:Inglés
Publié: London : Routledge, 1994.
Sujets:
Table des matières:
  • Measuring media audiences: an overview / Raymond Kent
  • Television audience measurement systems in Europe: a review and comparison / Roger Gane
  • Measuring television audiences in the UK / Trevor Sharot
  • Measuring audiences to radio / Tony Twyman
  • Estimating newspaper and magazine readership / Michael Brown
  • audience to outdoor posters / Derek Bloom
  • Measuring cinema audiences / Richard Chilton and Paul Butler
  • Measuring media audiences: the way ahead / Raymond Kent.