Measuring media audiences /
| Weitere Verfasser: | |
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| Format: | Buch |
| Sprache: | Inglés |
| Veröffentlicht: |
London :
Routledge,
1994.
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| Schlagworte: |
Inhaltsangabe:
- Measuring media audiences: an overview / Raymond Kent
- Television audience measurement systems in Europe: a review and comparison / Roger Gane
- Measuring television audiences in the UK / Trevor Sharot
- Measuring audiences to radio / Tony Twyman
- Estimating newspaper and magazine readership / Michael Brown
- audience to outdoor posters / Derek Bloom
- Measuring cinema audiences / Richard Chilton and Paul Butler
- Measuring media audiences: the way ahead / Raymond Kent.