Polling and the public : what every citizen should know /

Bibliographic Details
Main Author: Asher, Herbert B.
Format: Book
Language:Inglés
Published: Washington, D.C. : CQ Press, 1995.
Edition:3rd ed.
Subjects:
Table of Contents:
  • Polling and the public
  • The problem of nonattitudes
  • Wording and context of questions
  • Sampling techniques
  • Interviewing procedures
  • The media and the polls
  • Polls and elections
  • Analyzing and interpreting polls
  • Advice to poll consumers.