Secrets of sofware succes : management insights from 100 software firms around the wold /
| Autres auteurs: | , , , |
|---|---|
| Format: | Livre |
| Langue: | Inglés |
| Publié: |
Boston, Massachusetts :
Harvard Business School Press,
c2000.
|
| Édition: | 3rd ed. |
| Sujets: |
Table des matières:
- 1. It´s like riding a bull. – 2. A new business called software. – 3. Exceptional software leaders are the rule. – 4. Winning the war for sofware talent. – 5. Sofware development: completing a mission impossible. – 6. Marketing gods make sofware kings. – 7. professional sofware services: experts at marketing trust. – 8. Grow your partners to grow yourself. – 9. The landscape of the future. – 10. Staying on the bull.