Competitive strategy : techniques for analyzing industries and competitors /
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
The Free Press,
1990.
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| Materias: |
Tabla de Contenidos:
- 1. The structural analysis of industries.
- 2. Generic competitive strategies.
- 3. A framework for competitor analysis.
- 4. Market signals.
- 5. Competitive moves.
- 6. Strategy toward buyers and suppliers.
- 7. Structural analysis within industries.
- 8. Industry evolution.
- 9. Competitive strategy in fragmented industries.
- 10. Competitive strategy in emerging industries.
- 11. The transition to industry maturity.
- 12. Competitive strategy in declining industries.
- 13. Competition in global industries.
- 14. The strategic analysis of vertical integration.
- 15. Capacity expansion.
- 16. Entry into new businesses.
- Appendix a. Portfolio techniques in competitor analysis.
- Appendix b. How to conduct an industry analysis.