Competitive strategy : techniques for analyzing industries and competitors /

Detalles Bibliográficos
Autor principal: Porter, Michael E., 1947-
Formato: Libro
Idioma:Inglés
Publicado: New York : The Free Press, 1990.
Materias:
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100 1 |a Porter, Michael E.,  |d 1947-  |9 44912 
245 1 0 |a Competitive strategy :   |b techniques for analyzing industries and competitors /  |c Michael E. Porter. 
260 |a New York :  |b The Free Press,  |c 1990. 
300 |a 396 p. :  |b il. ;  |c 24 cm. 
504 |a Incluye referencias bibliográficas (p. 383-387) e índice. 
505 0 |a 1. The structural analysis of industries. -- 2. Generic competitive strategies. -- 3. A framework for competitor analysis. -- 4. Market signals. -- 5. Competitive moves. -- 6. Strategy toward buyers and suppliers. -- 7. Structural analysis within industries. -- 8. Industry evolution. -- 9. Competitive strategy in fragmented industries. -- 10. Competitive strategy in emerging industries. -- 11. The transition to industry maturity. -- 12. Competitive strategy in declining industries. -- 13. Competition in global industries. -- 14. The strategic analysis of vertical integration. -- 15. Capacity expansion. -- 16. Entry into new businesses. -- Appendix a. Portfolio techniques in competitor analysis. -- Appendix b. How to conduct an industry analysis. 
595 |d 80  |e 13/09/2003  |f 0477 EYN 
650 7 |a Administración de empresas.  |2 unesco  |9 6031 
650 7 |a Gestión.  |2 unesco  |9 3279 
650 7 |a Planificación estratégica.  |2 unesco  |9 19146 
650 7 |a Ventaja comparativa  |2 unesco  |9 91296 
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