Marketing total /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Español |
| Published: |
Buenos Aires :
Macchi,
1994.
|
| Edition: | 4a ed. ampliada |
| Subjects: |
| Physical Description: | xxiv, 437 p. ; il. ; 23 cm. |
|---|---|
| Bibliography: | Incluye referencias bibliográficas (p. 417-437). |
| ISBN: | 9505372051 |