El precio : variable estratégica de marketing /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Español |
| Published: |
Madrid :
McGraw-Hill,
c1994.
|
| Series: | McGraw-Hill de management
|
| Subjects: |
| Physical Description: | xvi, 332 p. : il. ; 24 cm. |
|---|---|
| Bibliography: | Incluye referencias bibliográficas (p.331-332). |
| ISBN: | 8448101847 |