Marketing de servicios personal, tecnología y estrategia /

Bibliographic Details
Main Author: Lovelock, Christopher H.
Other Authors: Wirtz, Jochen, Pineda Ayala, Leticia Esther (tr.)
Format: eBook
Language:Español
Inglés
Published: México, D.F. : Pearson Educación, 2015.
Edition:7a ed.
Subjects:
Marketing.
Sector terciario.
Online Access:https://www.bidi.la/account/unsam/login

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