APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (1998). Fundamentos de mercadotecnia (4a ed.). Prentice Hall Hispanoamericana.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 4a ed. México, D.F.: Prentice Hall Hispanoamericana, 1998.

MLA (8th ed.) Citation

Kotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 4a ed. Prentice Hall Hispanoamericana, 1998.

Warning: These citations may not always be 100% accurate.