Dirección de marketing : gestión estratégica y operativa del mercado /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Español Inglés |
| Published: |
México, D.F. :
McGraw-Hill,
c2009.
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| Edition: | 2a ed. |
| Subjects: |
| Item Description: | Traducido de: Market-Driven management. Strategic and operational marketing. |
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| Physical Description: | xxii, 596 p. : il. ; 23 cm. |
| Bibliography: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9789701067109 |