Marketing de guerra /
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | Español Inglés |
Published: |
Madrid :
McGraw-Hill,
1992.
|
Edition: | Edición revisada |
Series: | McGraw-Hill de Management
|
Subjects: |
Item Description: | Traducido de: Marketing warfare. Incluye índice. |
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Physical Description: | xvii, 141 p. ; 24 cm. |
ISBN: | 8476155697 |