APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C., Jr. (2006). Fundamentos de marketing (4a ed.). Thomson.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl McDaniel, Jr. Fundamentos De Marketing. 4a ed. México, D. F.: Thomson, 2006.

MLA (8th ed.) Citation

Lamb, Charles W., et al. Fundamentos De Marketing. 4a ed. Thomson, 2006.

Warning: These citations may not always be 100% accurate.