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|a Second International Conference on Senior Tourism /
|c Organización Mundial del Turismo ; EMBRATUR.
|
| 260 |
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|a Madrid :
|b Organización Mundial del Turismo,
|c 1997.
|
| 300 |
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|a 92 p. ;
|c 30 cm.
|
| 504 |
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|a Incluye referencias bibliográficas.
|
| 505 |
0 |
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|a Opening address / Caio Luiz de Carvalho. -- The Senior Club Programme. -- Backup document supplied by the Brazilian Tourist Board (EMBRATUR). -- Europe's Senior Travel Market / John Seekings. -- The U.S. and Canadian Markets for International Pleasure Travel: a focus on seniors / Marianne Hawkins. -- Quality in senior tourism / Henryk Handszuh. -- International Traveller Safety and Security: Policy Made Practice / Ginger Smith, Ph.D. -- Tourism and Recreational Sports for Seniors / Jose Hernandez Moreno. -- El turismo y la animación deportiva para las personas mayores / Jose Hernandez Moreno. -- Travel Health - A Senior Overview / Annette Viant. -- Strategies for targeting the Senior Market, (designing print communication for the mature reader) / Hal Norvell. -- Other spearkers at the conference. -- Contributers to the second internacional conference on senior tourism. -- Authors´addresses.
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|a Conferencia Internacional sobre Turismo de Personas Mayores
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