Lambin, J. 1., Miquel, S., & Cuenca, A. C. (1995). Marketing estratégico (3a ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationLambin, Jean-Jacques 1933, Salvador Miquel, and Antonio Carlos Cuenca. Marketing Estratégico. 3a ed. Madrid: McGraw-Hill, 1995.
MLA (8th ed.) CitationLambin, Jean-Jacques 1933, et al. Marketing Estratégico. 3a ed. McGraw-Hill, 1995.
Warning: These citations may not always be 100% accurate.