Fundamentos de mercadotecnia /
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| Other Authors: | |
| Format: | Book |
| Language: | Español Inglés |
| Published: |
México, D. F. :
Prentice Hall,
1991.
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| Edition: | 2a ed. |
| Subjects: |
| Item Description: | Traducido de: Marketing, an introduction. Incluye índice. |
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| Physical Description: | xxiii, 654 p. : il. ; 27 cm. |
| ISBN: | 9688802263 |