APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (1991). Fundamentos de mercadotecnia (2a ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 2a ed. México, D. F.: Prentice Hall, 1991.

MLA (8th ed.) Citation

Kotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 2a ed. Prentice Hall, 1991.

Warning: These citations may not always be 100% accurate.