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|a 658.8
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|a Lambin, Jean-Jacques
|d 1933
|9 71953
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|a Casos prácticos de marketing /
|c Jean-Jacques Lambin.
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| 260 |
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|a Madrid :
|b McGraw-Hill,
|c 1995.
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|a xix, 427 p. ;
|c 24 cm.
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|a 1. Marketing estratégico. -- 2. Marketing operativo.
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|d 286
|e 24/09/2003
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