Levitt, T. (1986). Comercialización creativa: The marketing imagination. CECSA.
Chicago Style (17th ed.) CitationLevitt, Theodore. Comercialización Creativa: The Marketing Imagination. México, D. F.: CECSA, 1986.
MLA (8th ed.) CitationLevitt, Theodore. Comercialización Creativa: The Marketing Imagination. CECSA, 1986.
Warning: These citations may not always be 100% accurate.