La investigación de mercados en un entorno de marketing /

Bibliographic Details
Main Author:	Dillon, William R.
Other Authors:	Madden, Thomas J., Firtle, Neil H.
Format:	Book
Language:	Español
Published:	Madrid : Irwin, 1996.
Edition:	3a ed.
Subjects:	Marketing

Description
Physical Description:	xxii, 735 p. ; 24 cm.
ISBN:	848086253X