La investigación de mercados en un entorno de marketing /

Bibliographic Details
Main Author: Dillon, William R.
Other Authors: Madden, Thomas J., Firtle, Neil H.
Format: Book
Language:Español
Published: Madrid : Irwin, 1996.
Edition:3a ed.
Subjects:
Description
Physical Description:xxii, 735 p. ; 24 cm.
ISBN:848086253X