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|9 73760
|a Organización Mundial del Turismo
|
| 245 |
1 |
0 |
|a Marketing the Mediterranean as a Region Interministerial Tourism Conference =
|b Promovoir la Mediterranee en tant que region Conference Interministerielle du Tourisme /
|c World Tourism Organization.
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| 260 |
|
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|a Madrid :
|b Organización Mundial del Turismo,
|c 1997.
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| 300 |
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|a ca. 300 p. ;
|c 29 cm.
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| 500 |
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|a Marketing the Mediterranean as a Region Interministerial Tourism Conference, Sliema, Malta, 7-9 november 1996.
|
| 505 |
0 |
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|a Registration. -- Inauguration. -- Welcome address by the minister for tourism, the Hon. Karmanu Vella. -- Introductory address and reply by the Secretary General of the World Tourism Organisation, H. E. Francesco Frangialli. -- Welcome recepcion hosted by the Minister for Tourism, the Hon. Karmenu Vella, at the Holiday Inn Crowne Plaza. -- Plenary Session 1. Chair: Mr Norman Mifsud, WTO Permanent Representative , Malta. -- Registracion. -- Marketing Tourism in the Mediterranean region. -- "New opportunities" / Martin Brackenbury. -- "The Mediterranean as a product" / Joachim Koop. -- How to make an umbrella promotion of the Mediterranean- The Spanish perspective" / José Luis Zoreda. -- "The Egyptian experience" / Elhamy Elzayat. -- "Tourism trends-the WTO perspective" / Peter Shackleford. -- "Presentation and objetives of the Euro Mediterranean Tourism Organisation (EMPO)" / Osmane Aidi. -- Colloquium 1. Chair: Salvino Busuttil. -- Protecting and enhancing Mediterranean Heritage and the Environment. -- "Cultural tourism in the region" / José Vidal-Beneyto. -- Tourism, society and the environment in the Mediterranean / Tom Selwyn. -- The religious aspect / Peter Serracino Inglott. -- Colloquium 2. Chair: Joseph Galea Debono. -- The Mediterranean for Long- Haul tourism and travel: the direction of tourism trends.-- American perspective / Voit Gilmore. -- Japonese perspective / Yasuo Karatsu. -- Australian perspective / John Brown. -- Cruiseline Business / John Drysdale. -- "Forescasts" / Monshe Hananel. -- Meeting of ministers, chaired by the Hon. Karmenau Vella, Minister for Tourism, Malta. -- Conclusion of colloquia 1 & 2. -- Ministers´Intervaention. Colloquium 3. Chair: Mr Vhadi Zanag. -- The role of the media in the new Mediterranean perspective / Jean Pierre Chanial, Uriel Yashiv and Juan Ferrer Santalo. -- Plenary Session 2. Chair: Mr Norman Mifsud. -- Tourism-Economic impac of the Mediterranean: is it losing market share? / Salvino Busuttil. -- Arts and events in the Mediterranean / Daniel Courant. -- Formulation and adoption of final documant. -- Concluding speech by the Hon. Kamenu Vella.
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