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|a 338.4791
|b I61434 1987
|2 22
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| 110 |
2 |
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|a University of Zagreb.
|9 91225
|
| 245 |
1 |
0 |
|a Tourism in foreign trade /
|c [Faculty of Economics, University of Zagreb ; International Conference on Tourism in Foreign Trade, in Zagreb, november 5 and 6, 1987].
|
| 260 |
|
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|a Zagreb :
|b University of Zagreb,
|c 1987.
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| 300 |
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|a 216 p. :
|b il., mapas ;
|c 24 cm.
|
| 504 |
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|a Incluye referencias bibliográficas.
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| 505 |
0 |
|
|a Tourism in export. Tourism as an export market / Boris Pirjevec. -- Treatment of tourism in the balance of payments / Mia Mikic. -- Incentives and restrictions in long term development / Ante Mandaric. -- Export and tourism in the people's Republic of Hungary / Andras Kolacsek. -- Restrictions and incentives to exports by tourism the case of France / Vincent Planque. -- Export tourism product. The concep of tourist development as a condition for the development of the export product / Stjepan Cesljas. -- Tourism in the global development strategy / Ante Radnic. -- The Yugoslav tourist product / Josip Senecic. -- The importance of agribusiness for the tourist export product / Ante Markovic and Vlado Leskovar. -- German tourism product / Alfred Koch. -- The elements, composition and marketing of the italian tourist product / Luciano Merlo. -- Marketing of the product. Marketing strategy for (Yugoslavia's) tourist export product / Boris Vukonic. -- Promotion of the export tourist product / Goroslav Keller. -- Yugoslav tourist publicity abroad / Marko Goluza. -- Marketing policy of austrian toursit products / Josef Mazanec. -- Marketing policy for tourist products in Spain / Jorge Vila Fradera. -- Communications. Perpesctives of foreign touris development in Yugoslavia / Slavko Kovacevic. -- Limitations of the contribution of tourism to Yugoslavia's balance of payments / Ante Vuckovic. -- Price - an important element of competition on the tourist market / Snezana Stetic. -- Methodological aspects of the promotion of Yugoslavia's tourist supply in the international market / Zivadin Jovicic. -- Roads in sr croatia as a function of the tourist product / Semso Tankovic. -- Tourism as a component of international trade and economic policy / Mustafa Festic. -- Tourist product quality - a precondition for sucessfull exports / Neda Andric.
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