Maximarketing : the new direction in advertising, promotion and marketing strategy /
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| Formato: | Libro |
| Idioma: | Inglés |
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New York :
McGraw-Hill,
c1988.
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| Materias: |
Tabla de Contenidos:
- 1. Problems and challenges in today's marketplace.
- 2. The essence of the maximarketing solution.
- 3. Maximized targeting: prospecting for your best customers.
- 4. Maximized media: the new embarrassment of riches.
- 5. Maximized accountability: proving that it works.
- 6. Maximized awareness advertising: appealing to the whole brain.
- 7. Maximized activation: better sales promotion and more inquiry advertising.
- 8. Maximized symergy: double- duty advertising.
- 9. Maximized linkage: encouraging interested prospecta.
- 10. Maximized sales from share of mind and.
- 11. Maximized distribution through multiple channels.
- 12. What happens next?.