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|a Rapp, Stan
|9 69652
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|a Maximarketing :
|b the new direction in advertising, promotion and marketing strategy /
|c Stan Rapp, Thomas L. Collins.
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| 260 |
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|a New York :
|b McGraw-Hill,
|c c1988.
|
| 300 |
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|a xiv, 284 p. ;
|c 23 cm.
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| 504 |
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|a Incluye referencias bibliográficas (p. 269)
|
| 505 |
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|a 1. Problems and challenges in today's marketplace. -- 2. The essence of the maximarketing solution. -- 3. Maximized targeting: prospecting for your best customers. -- 4. Maximized media: the new embarrassment of riches. -- 5. Maximized accountability: proving that it works. -- 6. Maximized awareness advertising: appealing to the whole brain. -- 7. Maximized activation: better sales promotion and more inquiry advertising. -- 8. Maximized symergy: double- duty advertising. -- 9. Maximized linkage: encouraging interested prospecta. -- 10. Maximized sales from share of mind and. -- 11. Maximized distribution through multiple channels. -- 12. What happens next?.
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|e 17/05/2010
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