Festivals, special events and tourism /
| Main Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
Van Nostrand Reinhold,
c1991.
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| Subjects: |
Table of Contents:
- 1. Event tourism.
- 2. Perspectives and definitions.
- 3. Trends and consumer research.
- 4. Initiatives in english speaking countries.
- 5. Destination planning and marketing.
- 6. Product development and promotion.
- 7. Planning and marketing for individual events.
- 8. Developing tourism potential.
- 9. Case studies.
- 10. Methods for evaluation and impact assessment.
- 11. Conclusions and future perspectives.