Festivals, special events and tourism /
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Inglés |
| Veröffentlicht: |
New York :
Van Nostrand Reinhold,
c1991.
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| Schlagworte: |
Inhaltsangabe:
- 1. Event tourism.
- 2. Perspectives and definitions.
- 3. Trends and consumer research.
- 4. Initiatives in english speaking countries.
- 5. Destination planning and marketing.
- 6. Product development and promotion.
- 7. Planning and marketing for individual events.
- 8. Developing tourism potential.
- 9. Case studies.
- 10. Methods for evaluation and impact assessment.
- 11. Conclusions and future perspectives.