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|a 338.4791
|b G3949 1991
|2 22
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100 |
1 |
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|a Getz, Donald,
|d 1949-
|9 69608
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245 |
1 |
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|a Festivals, special events and tourism /
|c Donald Getz.
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260 |
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|a New York :
|b Van Nostrand Reinhold,
|c c1991.
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300 |
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|a xvii, 374 p. :
|c 24 cm.
|b il., fotos ;
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504 |
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|a Incluye referencias bibliográficas (p. 345-361) e índice.
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505 |
0 |
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|a 1. Event tourism. -- 2. Perspectives and definitions. -- 3. Trends and consumer research. -- 4. Initiatives in english speaking countries. -- 5. Destination planning and marketing. -- 6. Product development and promotion. -- 7. Planning and marketing for individual events. -- 8. Developing tourism potential. -- 9. Case studies. -- 10. Methods for evaluation and impact assessment. -- 11. Conclusions and future perspectives.
|
595 |
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|d 1880
|e 25/03/2009
|f 3960 EYN
|
650 |
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|a Turismo
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650 |
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|a Festival.
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|o 338.4791 G3949 1991
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