The tourism system : an introductory text /
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New Jersey :
Prentice Hall,
c1992.
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| Edición: | 2nd ed. |
| Materias: |
Tabla de Contenidos:
- 1. To travel or not to travel: travel as a need / want satisfier.
- 2. Selecting a travel destination: information sources and perceptual biases.
- 3. Externals: the environment for tourism.
- 4. Travel purchase: the traveler's buying process.
- 5. Purposes of travel: the characteristics of traveler segments.
- 6. Geography of travel: the characteristics of travel flows.
- 7. Modes of travel: travel alternatives.
- 8. The destination mix: attractions and services for the traveler.
- 9. Tourism and economic and social planning: the contributions of the travel industry.
- 10. Tourism policy formulation: the political framework for tourism development.
- 11. Tourism regulation: controlling the tourism industry.
- 12. Tourism planning: selecting among alternatives for the tourism industry.
- 13. Tourism development: building a future for the tourism industry.
- 14. Tourism marketing: bringing it all together.
- 15. Tourism's promotional mix: communicating with the market.
- 16. The distribution mix in tourism: channeling messages and services to the market.