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|a 338.4791
|b M6452 1992
|2 22
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| 100 |
1 |
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|a Mill, Robert Christie
|9 69607
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| 245 |
1 |
4 |
|a The tourism system :
|b an introductory text /
|c Robert Christie Mill.
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
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|a New Jersey :
|b Prentice Hall,
|c c1992.
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| 300 |
|
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|a xvi, 506 p. ;
|c 24 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas.
|
| 505 |
0 |
|
|a 1. To travel or not to travel: travel as a need / want satisfier. -- 2. Selecting a travel destination: information sources and perceptual biases. -- 3. Externals: the environment for tourism. -- 4. Travel purchase: the traveler's buying process. -- 5. Purposes of travel: the characteristics of traveler segments. -- 6. Geography of travel: the characteristics of travel flows. -- 7. Modes of travel: travel alternatives. -- 8. The destination mix: attractions and services for the traveler. -- 9. Tourism and economic and social planning: the contributions of the travel industry. -- 10. Tourism policy formulation: the political framework for tourism development. -- 11. Tourism regulation: controlling the tourism industry. -- 12. Tourism planning: selecting among alternatives for the tourism industry. -- 13. Tourism development: building a future for the tourism industry. -- 14. Tourism marketing: bringing it all together. -- 15. Tourism's promotional mix: communicating with the market. -- 16. The distribution mix in tourism: channeling messages and services to the market.
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| 595 |
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|d 1877
|e 25/03/2009
|f 3958 EYN
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| 650 |
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7 |
|a Turismo
|2 unesco
|9 15906
|
| 700 |
1 |
|
|a Morrison, Alastair M.
|9 69278
|
| 942 |
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