Tourism : principles, practices, philosophies /

Bibliographische Detailangaben
1. Verfasser: McIntosh, Robert Woodrow, 1917-
Weitere Verfasser: Goeldner, Charles R.
Format: Buch
Sprache:Inglés
Veröffentlicht: New York : John Wiley & Sons, c1990.
Ausgabe:6th ed.
Schlagworte:
Inhaltsangabe:
  • 1. Introductory principles, study approaches, importance, history and careers.
  • 2. How tourism is organized: world, national and regional organizations.
  • 3. How tourism is organized: industry segments and trade associations.
  • 4. Pleasure travel motivation.
  • 5. Cultural and international tourism for life's enrichment.
  • 6. Sociology of tourism.
  • 7. Tourism components and supply.
  • 8. Measuring and forecasting demand.
  • 9. The economics of tourism.
  • 10. Tourism planning, development and social considerations.
  • 11. Travel and tourism research.
  • 12. The consumer market.
  • 13. Tourism marketing.
  • 14. Consumerism in the travel industry.
  • 15. Tourism's future.