Tourism : principles, practices, philosophies /
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
John Wiley & Sons,
c1990.
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| Edición: | 6th ed. |
| Materias: |
Tabla de Contenidos:
- 1. Introductory principles, study approaches, importance, history and careers.
- 2. How tourism is organized: world, national and regional organizations.
- 3. How tourism is organized: industry segments and trade associations.
- 4. Pleasure travel motivation.
- 5. Cultural and international tourism for life's enrichment.
- 6. Sociology of tourism.
- 7. Tourism components and supply.
- 8. Measuring and forecasting demand.
- 9. The economics of tourism.
- 10. Tourism planning, development and social considerations.
- 11. Travel and tourism research.
- 12. The consumer market.
- 13. Tourism marketing.
- 14. Consumerism in the travel industry.
- 15. Tourism's future.