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|a 338.4791
|b M1526 1990
|2 22
|
| 100 |
1 |
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|a McIntosh, Robert Woodrow,
|d 1917-
|9 74829
|
| 245 |
1 |
0 |
|a Tourism :
|b principles, practices, philosophies /
|c Robert W. McIntosh, Charles R. Goeldner.
|
| 250 |
|
|
|a 6th ed.
|
| 260 |
|
|
|a New York :
|b John Wiley & Sons,
|c c1990.
|
| 300 |
|
|
|a xvi, 534 p. :
|b il., graf., fotos ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice.
|
| 505 |
0 |
|
|a 1. Introductory principles, study approaches, importance, history and careers. -- 2. How tourism is organized: world, national and regional organizations. -- 3. How tourism is organized: industry segments and trade associations. -- 4. Pleasure travel motivation. -- 5. Cultural and international tourism for life's enrichment. -- 6. Sociology of tourism. -- 7. Tourism components and supply. -- 8. Measuring and forecasting demand. -- 9. The economics of tourism. -- 10. Tourism planning, development and social considerations. -- 11. Travel and tourism research. -- 12. The consumer market. -- 13. Tourism marketing. -- 14. Consumerism in the travel industry. -- 15. Tourism's future.
|
| 595 |
|
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|d 1876
|e 25/03/2009
|f 3959 EYN
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| 650 |
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|a Turismo
|2 unesco
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|a Goeldner, Charles R.
|9 69606
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