Effective communication in the travel industry /
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | Inglés |
| Publié: |
United States :
Delmar,
c1990.
|
| Collection: | The travel management library
|
| Sujets: |
Table des matières:
- 1. The nature of communication.
- 2. Words have meaning.
- 3. The written word.
- 4. Some common writing assignments.
- 5. Advertising and public relations writing.
- 6. Verbal communication.
- 7. Visual aspects of communication.
- 8. Personal sales.
- 9. Tools of the trade.
- 10. Communication careers and considerations.