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|a Reilly, Robert T.
|9 69603
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|a Effective communication in the travel industry /
|c Robert T. Reilly.
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260 |
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|a United States :
|b Delmar,
|c c1990.
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300 |
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|a x, 262 p. :
|b il. ;
|c 24 cm.
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|a The travel management library
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500 |
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|a Incluye índice.
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505 |
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|a 1. The nature of communication. -- 2. Words have meaning. -- 3. The written word. -- 4. Some common writing assignments. -- 5. Advertising and public relations writing. -- 6. Verbal communication. -- 7. Visual aspects of communication. -- 8. Personal sales. -- 9. Tools of the trade. -- 10. Communication careers and considerations.
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