Tour design, marketing and management /

Detalles Bibliográficos
Autor principal:	Poynter, James M.
Formato:	Libro
Idioma:	Inglés
Publicado:	New Jersey : Prentice Hall, 1993.
Materias:	Marketing Turismo Administración.

Tabla de Contenidos:

1. The tour operator - tour manager relationship.
2. Costing and pricing a tour.
3. One-day domestic tours.
4. Tour marketing.
5. Established tour operator's initial tour development.
6. Itinerary development.
7. Pre-tour management and processing considerations.
8. Tour manuals.
9. Tour buses and bus drivers.
10. Tour vendors.
11. Tip management.
12. Multi-day, multi-destination international air tours.
13. The vendor booking process.
14. Client reservations.
15. Post-tour management.
16. The financial / accounting aspects of the tour business.
17. Professionalism.