Marketing in travel and tourism /

Bibliographische Detailangaben
1. Verfasser:	Middleton, Victor T. C.
Format:	Buch
Sprache:	Inglés
Veröffentlicht:	Oxford : Butterworth Heinemann, 1994.
Ausgabe:	2nd ed.
Schlagworte:	Marketing Turismo

Inhaltsangabe:

I. The meaning of marketing in travel and tourism.
II. Understanding the marketing mix in travel and tourism.
III. Planning strategy and tactics for travel and tourismo marketing.
IV. Using the principal marketing tools in travel and tourism.
V. Applying marketing in the travel and tourism industry.
VI. Case histories of marketing practice in travel and tourism.