Marketing in travel and tourism /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Butterworth Heinemann,
1994.
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| Edición: | 2nd ed. |
| Materias: |
Tabla de Contenidos:
- I. The meaning of marketing in travel and tourism.
- II. Understanding the marketing mix in travel and tourism.
- III. Planning strategy and tactics for travel and tourismo marketing.
- IV. Using the principal marketing tools in travel and tourism.
- V. Applying marketing in the travel and tourism industry.
- VI. Case histories of marketing practice in travel and tourism.