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|a Middleton, Victor T. C.
|9 74859
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|a Marketing in travel and tourism /
|c Victor T. C. Middleton.
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|a 2nd ed.
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|a Oxford :
|b Butterworth Heinemann,
|c 1994.
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|a xvi, 393 p. ;
|c 25 p.
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|a Incluye referencias bibliográficas (p. 377)
|
| 505 |
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|a I. The meaning of marketing in travel and tourism. -- II. Understanding the marketing mix in travel and tourism. -- III. Planning strategy and tactics for travel and tourismo marketing. -- IV. Using the principal marketing tools in travel and tourism. -- V. Applying marketing in the travel and tourism industry. -- VI. Case histories of marketing practice in travel and tourism.
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