Marketing /
| Altri autori: | , , , |
|---|---|
| Natura: | Libro |
| Lingua: | Inglés |
| Pubblicazione: |
Boston :
Irwin ; McGraw-Hill,
1997.
|
| Edizione: | 5th ed. |
| Serie: | Irwin series in marketing
|
| Soggetti: |
Sommario:
- Part I. Initiating the marketing process.
- Part II. Understanding buyers and markets.
- Part III. Targeting marketing opportunities.
- Part IV. Satisfying marketing opportunities.
- Part V. Managing the marketing process.