Marketing /
| Autres auteurs: | , , , |
|---|---|
| Format: | Livre |
| Langue: | Inglés |
| Publié: |
Boston :
Irwin ; McGraw-Hill,
1997.
|
| Édition: | 5th ed. |
| Collection: | Irwin series in marketing
|
| Sujets: |
Table des matières:
- Part I. Initiating the marketing process.
- Part II. Understanding buyers and markets.
- Part III. Targeting marketing opportunities.
- Part IV. Satisfying marketing opportunities.
- Part V. Managing the marketing process.